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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 15
What are the major advantages of total quality management as an approach for improving the quality of goods and services? What limitations can you think of?
Explanation
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Total Quality Management (TQM) is the ph...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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