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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. Why does Hillside sell its product directly instead of indirectly?
b. Hillside has a small selection of pet supplies that it sells to people who bring in their pets. What products does it resell at retail? What channel functions does it provide, and what channel functions are performed by its suppliers?
a. Why does Hillside sell its product directly instead of indirectly?
b. Hillside has a small selection of pet supplies that it sells to people who bring in their pets. What products does it resell at retail? What channel functions does it provide, and what channel functions are performed by its suppliers?
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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