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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 3
Review the Dell case at the beginning of the chapter and then discuss the competitive advantages that Barnes Noble would have over a small bookshop. What advantages does a small bookshop have?
Explanation
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Firm DC is one of the PC models of compu...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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