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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Explain how a channel captain can help traditional independent firms compete with a corporate (integrated) channel system.
Explanation
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Channel captain is a name given to a per...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Character 255
