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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 3
Explain how adjusting the customer service level could improve a marketing mix. Illustrate.
Explanation
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A firm should seek to offer the customer...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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