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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 10
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What kind of retail operation is the vet clinic? Does it fit any of the types described in this chapter?
b. How could Hillside make use of a Web site?
c. The marketing plan notes future plans to offer kennel (boarding) services and pet supplies. How will this change Hillside's current strategy? Does the marketing plan provide a good sense of what needs to be done? Do you have other recommendations for Hillside?
a. What kind of retail operation is the vet clinic? Does it fit any of the types described in this chapter?
b. How could Hillside make use of a Web site?
c. The marketing plan notes future plans to offer kennel (boarding) services and pet supplies. How will this change Hillside's current strategy? Does the marketing plan provide a good sense of what needs to be done? Do you have other recommendations for Hillside?
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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