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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 14
What sort of a "product" are specialty shops offering? What are the prospects for organizing a chain of specialty shops?
Explanation
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In marketing, the product offered to the...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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