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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer.
Explanation
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Retailing is the distribution of goods a...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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