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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 6
How do you think a retailer of Maytag washing machines would react if Maytag set up a Web site, sold direct to consumers, and shipped direct from its distribution center? Explain your thinking.
Explanation
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The distribution channel is planned base...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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