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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 13
Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers' agents usually handle only noncompeting products from different producers?
Explanation
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Merchant wholesalers buy the product whi...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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