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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 14
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?
b. Do the promotion activities recommended in the plan fit with the promotion objectives? Create a table to compare them. Label the columns: good/service, promotion objective, and promotion activities.
c. Based on the situation analysis, target market, and intended positioning, recommend other (low-cost) promotion activities for Hillside.
a. What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?
b. Do the promotion activities recommended in the plan fit with the promotion objectives? Create a table to compare them. Label the columns: good/service, promotion objective, and promotion activities.
c. Based on the situation analysis, target market, and intended positioning, recommend other (low-cost) promotion activities for Hillside.
Explanation
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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