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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
Relate the three basic promotion objectives to the four jobs (AIDA) of promotion using a specific example.
Explanation
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Promotion is the process of communicatin...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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