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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 16
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What personal selling tasks are performed at Hillside Veterinary Clinic and who does them?
b. If Hillside wanted to put more emphasis on "order-getting" to promote growth, what ideas do you have for how to do it?
c. Based on the situation analysis, target market, and intended positioning, recommend some ways that Hillside could actively work to improve its reputation for customer service.
a. What personal selling tasks are performed at Hillside Veterinary Clinic and who does them?
b. If Hillside wanted to put more emphasis on "order-getting" to promote growth, what ideas do you have for how to do it?
c. Based on the situation analysis, target market, and intended positioning, recommend some ways that Hillside could actively work to improve its reputation for customer service.
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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