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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?
Explanation
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Personal selling is one of the major pro...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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