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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 7
Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm's customer service representative. Briefly describe the problem, how the firm handled it, and what you think about the firm's response. How could it have been improved?
Explanation
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Customer service representatives are per...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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