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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 13
Describe a consultative selling sales presentation that you experienced recently. How could it have been improved by fuller use of the AIDA framework?
Explanation
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A salesperson may use different techniqu...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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