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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 23
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What are Hillside's advertising objectives?
b. What types of advertising and media are being proposed? Why are these types used and not others?
c. What type of copy thrust is recommended? Why?
d. What sales promotion activities are being planned? What are the goals of sales promotion?
a. What are Hillside's advertising objectives?
b. What types of advertising and media are being proposed? Why are these types used and not others?
c. What type of copy thrust is recommended? Why?
d. What sales promotion activities are being planned? What are the goals of sales promotion?
Explanation
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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