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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 11
Find advertisements to final consumers that illustrate the following types of advertising: ( a ) institutional, ( b ) pioneering, ( c ) competitive, and ( d ) reminder. What objective( s ) does each of these ads have? List the needs each ad appeals to.
Explanation
Verified
Verified
Advertising is a promotional activity us...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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