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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 18
Johnson Johnson sells its baby shampoo in many different countries. Do you think baby shampoo would be a good product for Johnson Johnson to advertise with a single global message? Explain your thinking.
Explanation
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There will be a variety of opinions abou...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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