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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 8
Discuss some ways that a firm can link its sales promotion activities to its advertising and personal selling efforts-so that all of its promotion efforts result in an integrated effort.
Explanation
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The concept of integrated marketing comm...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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