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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Why wouldn't a producer of toothpaste just lower the price of its product rather than offer consumers a price-off coupon?
Explanation
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Sales promotional activities are underta...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Character 255
