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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 14
If sales promotion spending continues to grow-often at the expense of media advertising-how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect advertising agencies?
Explanation
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Mass media advertising and sales promoti...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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