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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 2
How can a marketing manager change a firm's F.O.B. terms to make an otherwise competitive marketing mix more attractive?
Explanation
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F.O.B. refers to freight absorption pric...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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