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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 3
What type of geographic pricing policy is most appropriate for the following products (specify any assumptions necessary to obtain a definite answer): ( a ) a chemical by-product, ( b ) nationally advertised candy bars, ( c ) rebuilt auto parts, and ( d ) tricycles?
Explanation
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Price is something which serves much pur...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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