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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 5
Give an example of a marketing mix that has a high price level but that you see as a good value. Briefly explain what makes it a good value.
Explanation
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In marketing, Price refers to the entire...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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