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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Why do many department stores seek a markup of about 30 percent when some discount houses operate on a 20 percent markup?
Explanation
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Operating a department store involves va...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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