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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 5
Distinguish between leader pricing and bait pricing. What do they have in common? How can their use affect a marketing mix?
Explanation
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Leader pricing sets the prices very low ...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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