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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 8
How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary?
Explanation
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Prestige pricing is a strategy where pri...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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