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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Various breakdowns can be used for sales analysis depending on the nature of the company and its products. Describe a situation (one for each) where each of the following breakdowns would yield useful information. Explain why.
a. By geographic region.
b. By product.
c. By customer.
d. By size of order.
e. By size of sales rep commission on each product or product group.
a. By geographic region.
b. By product.
c. By customer.
d. By size of order.
e. By size of sales rep commission on each product or product group.
Explanation
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Sales analysis: It is the analysis condu...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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