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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
Carefully explain what the iceberg principle should mean to the marketing manager.
Explanation
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Iceberg principle:
Iceberg principle sta...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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