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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 4
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Think about the entire marketing plan-since you have been reviewing this all along. While there are not separate departments in a small business, there are different functions.
a. How can Hillside fund future growth plans?
b. Can Hillside calculate the profitability of individual customers? Should it try?
c. Has Hillside accounted for the local labor market in its growth plans?
a. How can Hillside fund future growth plans?
b. Can Hillside calculate the profitability of individual customers? Should it try?
c. Has Hillside accounted for the local labor market in its growth plans?
Explanation
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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