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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 10
Give examples of two different ways that a firm's production capacity might influence a marketing manager's choice of a marketing strategy.
Explanation
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Production capacity : it refers to the a...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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