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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Explain how a marketing manager's sales forecast for a new marketing plan might be used by
a. A financial manager.
b. An accountant.
c. A production manager.
d. A human resources manager.
a. A financial manager.
b. An accountant.
c. A production manager.
d. A human resources manager.
Explanation
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A marketing manager's sales forecast for...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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