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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 11
Comment on the following statement: "Ultimately, the high cost of marketing is due only to consumers."
Explanation
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There is always criticism about marketin...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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