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book Business Communication 9th Edition by Amy Newman cover

Business Communication 9th Edition by Amy Newman

Edition 9ISBN: 978-1305081420
book Business Communication 9th Edition by Amy Newman cover

Business Communication 9th Edition by Amy Newman

Edition 9ISBN: 978-1305081420
Exercise 1
Analyze print communication.
Find an example of print communication, for example, a flyer on campus, a newsletter, or a magazine ad. With a partner, discuss why the creator of the message may have chosen a print medium. In your opinion, was this the best choiceWhat technology-based media may have worked instead or could supplement the printed message
Explanation
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The creator of the message may have chosen a print medium because this method of communication seems to be very effective as it can be seen by variety of people. This kind of communication can be readable in more detailed form and makes it better for the marketers and customers as well.
This form of communication is very accessible for everyone and gives a professional look.
Yes, this was the best choice as this is the most effective communication medium and also offers cost effective solutions. The company can put symbols along with the powerful features of the product that can be very well judged by the customers. This creates sign, posters, labels and flexibility.
The technology based media that could have worked instead or supplemented the printed message is electronic media that allows for intense distance exchanges between larger numbers of people.
Customer can get information about the product in the form of videos, Audios, presentations in multimedia format, online content and slide presentation. This form of communication provides online networking and live broadcasting.
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Business Communication 9th Edition by Amy Newman
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