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Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420 Exercise 14
Discuss the ethics of an advertisement.
On its website (Figure), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) usedWhat is not being said that may ultimately turn out badly for a customer
On its website (Figure), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) usedWhat is not being said that may ultimately turn out badly for a customer
Explanation
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The company that promises to deposit cas...
Business Communication 9th Edition by Amy Newman
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