Essentials of Business Analytics 1st Edition by Jeffrey Camm,James Cochran,Michael Fry,Jeffrey Ohlmann ,David Anderson

Exercise 11

With a smoothing constant of a 5 0.2, equation (5.7) shows that the forecast for week 13 of the gasoline sales data from Table 5.1 is given by
. However, the forecast for week 12 is given by
Thus, we could combine these two results to show that the forecast for week 13 can be written

a. Making use of the fact that
(and similarly for
), continue to expand the expression for y ^13 until it is written in terms of the past data values y 12, y 11, y 10, y 9, y 8, and the forecast for period 8,
.
b. Refer to the coefficients or weights for the past values y 12, y 11, y 10, y 9, y 8. What observation can you make about how exponential smoothing weights past data values in arriving at new forecasts Compare this weighting pattern with the weighting pattern of the moving averages method.