Essentials of Business Analytics 1st Edition by Jeffrey Camm,James Cochran,Michael Fry,Jeffrey Ohlmann ,David Anderson

Exercise 2

Cookie Monster Inc. is a company that specializes in the development of software that tracks Web browsing history of individuals. A sample of browser histories is provided in the file CookieMonster. Using binary matrix format, the entry in row i and column j indicates whether Web site j was visited by user i.
Using a minimum support of 800 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster regarding the online behavior of individuals