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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 11
What consumer wants (or benefits) are met by the following products or services ( a ) Carnation Instant Breakfast, ( b ) Adidas running shoes, ( c ) Hertz Rent-A-Car,and ( d ) television home shopping programs.
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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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