Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 14

Each of the four products, services, or programs in question 1 has substitutes. Respective examples are ( a ) a ham and egg breakfast, ( b ) regular tennis shoes,( c ) taking a bus, and ( d ) a department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those products mentioned in question 1