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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 14
( a ) Who is the target market ( b ) What is the point of difference in regard to the positioning for Warm Delights ( c ) What are the potential opportunities and hindrances of the target market and positioning
Explanation
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Marketing aims to discover the wants and...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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