Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 11

New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict, suggest how the following companies and products might be affected by the Internet and digital technologies:( a ) Kodak cameras and film, ( b ) American Airlines, and ( c ) the Metropolitan Museum of Art.