
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 3
Assign one or more levels of the hierarchy of needs and the motives described in Figure 4-5 to the following products: ( a ) life insurance, ( b ) cosmetics, ( c ) The Wall Street Journal , and ( d ) hamburgers.
Explanation
The Maslow hierarchy of needs and the mo...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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