Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 4

Identify the one or two key influences for each of the four outside boxes in Figure 5-4: (a) marketing mix, (b) psychological, (c) sociocultural, and (d) situational influences.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.