Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 5

Study Table 2. (a) What do you conclude from this information (b) Summarize your conclusions in a 150- word e-mail with attachments to Mark, who needs them for a meeting tomorrow with Margaret, the Northeast sales region manager. (c) What marketing actions might your memo suggest