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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 8
Nielsen Media Research obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on ( a ) who is watching TV and ( b ) the program being watched. What are the limitations of this questionnaire method
Explanation
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The limitations concerning the mentioned...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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