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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 10
( a ) Why might a marketing researcher prefer to use secondary data rather than primary data in a study ( b ) Why might the reverse be true
Explanation
Verified
Verified
a)
Primary data is the data that is coll...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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