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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 12
What variables might be used to segment these consumer markets ( a ) lawn mowers, ( b ) frozen dinners, ( c ) dry breakfast cereals and ( d ) soft drinks
Explanation
Verified
Verified
a)
Lawn Mowers - The various types of La...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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