Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 5

You may disagree with the estimates of market size given for the rows in the market-product grid in Figure 8-6. Estimate the market size, and give a brief justification for these market segments: ( a ) dormitory students, ( b ) day commuters, and ( c ) people who work in the area.