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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 11
Locate these drinks on the perceptual map in Figure 8-8: ( a ) cappuccino, ( b ) beer, and ( c ) soy milk
Explanation
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a. Cappuccino. Cappuccino is a frothy bl...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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